A scale proposition for Mastercard Foundation

The missing infrastructure for Africa's young workforce.

What Mastercard Foundation helped build — and what scale can now unlock.

EMERGE · Delivered by TheBoardroom Africa

The purpose
EMERGE exists to unlock the potential of Africa's rising generations, so they can build meaningful lives and shape a more prosperous, resilient and flourishing continent.
Why this matters now

Africa's youth potential is not a side issue. It will determine the continent's future.

Africa is home to the world's fastest-growing generation of young talent. The choices made now will determine whether that demographic reality becomes shared prosperity — or deepens exclusion, insecurity and underemployment.

532m
young Africans aged 15–35 today
+132m
projected growth this decade
10m+
young people entering labour markets each year
~3m
formal jobs currently created each year
90%
of youth employment remains informal

Source: Mastercard Foundation, Africa Youth Employment Outlook 2026.

The reframing

More young people must enter work — and the work they enter must lead somewhere.

Africa needs many more pathways into employment and self-employment. At the same time, young people who do enter work need reliable income, dignity, growth and a route to progression. Young Africa Works requires both access to work and better outcomes through work.

Reliable income

Income that meets needs or grows meaningfully over previous work.

Respect

Work where young people are valued, treated with dignity and able to contribute.

Purpose

Work that offers accomplishment, growth and a sense of direction.

Reputation

Work that is honest, valued and recognised by society.

The goal is not only more young people in work. It is more young people in dignified, fulfilling work that can grow with them.

Our founding thesis

African talent is not scarce. The system around it is.

Capability is too often obscured by pedigree, geography, limited networks and credentials that do not reveal what a person can actually do.

Fragmented development

Learning, mentoring, networks and opportunities exist in disconnected pieces.

Unequal access

Sponsorship, insight and professional networks are distributed by luck and proximity.

Weak signals

Employers struggle to see readiness, adaptability and potential beyond credentials.

Stalled progression

Support improves performance in the current role but rarely creates a route to what comes next.

This is not simply a skills gap. It is an infrastructure gap.

The missing middle

Transitions do not end when a young person gets a first job.

The journey into sustainable livelihoods continues through capability, visibility, mobility and progression.

Education
First work
Capability
Visibility
Mobility
Sustainable career
Wider economic contribution
What Mastercard Foundation enabled

A programme has become pan-African career infrastructure.

With Mastercard Foundation support, TheBoardroom Africa has built and launched an integrated platform that brings together what young professionals otherwise have to assemble alone.

Develop

Structured learning, leadership assessment and practical tools shaped around each member's progression.

Connect

Executive access, peer networks, sector exposure and a continent-wide professional community.

Progress

Professional profiles, evidence of capability and multiple pathways into work, income and progression.

One technology backbone. One member journey. One evidence base. Multiple routes into dignified and fulfilling work.
Why EMERGE is different

Not a job board. Not a training programme. A 360° career progression platform.

Most interventions solve one moment in a young person's journey. EMERGE connects the full progression pathway in one continuous system.

Job boards

Make vacancies visible, but do not build readiness, trusted signals, networks or sustained follow-through.

Training programmes

Build skills and knowledge, but often stop before opportunity access, career navigation and progression.

Mentoring programmes

Provide advice and exposure, but rarely combine scale, structured development and labour-market pathways.

Recruitment platforms

Support hiring transactions, but not the young person's long-term capability, mobility and career sustainability.

EMERGE stays with the young person across the progression journey, rather than intervening at only one point.
The 360° progression model

Every layer is designed to remove a barrier to progression.

The programming is not content for content's sake. It is designed to change how young people understand themselves, perform at work, navigate opportunity and become visible to the people and systems that shape advancement.

01

Assess

The Leadership Compass creates an evidence-based baseline of strengths, development areas and readiness.

Early signal: 274 assessments completed.

02

Develop

Practical programming builds capability in leadership, strategy, finance, conflict, visibility and organisational navigation.

Early signal: around 60% cite a tool now in use at work.

03

Connect

Executive and peer connections democratise access to insight, networks, sponsorship and sector exposure.

Early signal: 80 executive matches; 79% live-programme participation.

04

Progress

Professional profiles, evidence of capability and opportunity pathways convert growth into mobility, income and advancement.

Early signal: 47% took ownership of something previously avoided; 39% navigated a difficult conversation better.

Insight changes behaviour. Behaviour strengthens performance and agency. Performance, visibility and access improve progression.
Proof of demand

Young professionals are already choosing the model.

3,800+
applications received
1,677
members admitted
45
nationalities represented
60%
women
38%
growth in one quarter

Demand is not being manufactured. It is already here.

Proof of engagement and behaviour

The infrastructure is changing how members show up at work.

79%

have attended a live session, masterclass or event.

~60%

cite a specific tool or concept now in use at work.

90%

report at least one behavioural shift since joining.

Voice

Speaking up, contributing to strategy and navigating difficult conversations.

Agency

Moving from waiting to be noticed to managing visibility and opportunity deliberately.

Direction

Using assessment and reflection to make more intentional career decisions.

Proof of employer validation

Employers are not only hiring from EMERGE. They are using it to develop the people they already have.

1

Enrol a cohort

Employers nominate eligible employees into a dedicated, branded pathway.

2

Develop at scale

Employees access the full learning, mentoring and community experience.

3

See aggregate progress

Employers gain evidence for development, succession and retention.

4

Hire what comes next

The same platform opens structured access to a curated pan-African talent pool.

Examples

Telecel Ghana

90+ employees enrolled through a formal employer cohort, with dedicated onboarding, aggregate reporting and organisational finance programming.

Additional employer conversations include financial services, investment and technology organisations. Logos and names should remain examples of traction, not the centre of the story.

The outcome that matters most

EMERGE has exceeded its first Youth in Work target.

>50

young people have already achieved qualifying work or income advancement outcomes against a grant target of 50.

What counts

Verified new roles, promotions, income increases, consulting or freelance work, entrepreneurship or business growth, and other qualifying outcomes aligned to the Foundation's Youth in Work framework.

Target exceeded
Verification deepening

The first phase proves that the model can generate outcomes — and has built the technology, data, community and delivery infrastructure with scale in mind. The next phase must prove that it can generate them at scale.

The scale logic

Scale is a throughput challenge: move more young people through a stronger pathway to verified work outcomes.

The platform is already built. The next phase increases the number of young people reached, the depth of their activation, the volume of real employer and opportunity demand, and the rate at which those pathways convert into dignified and fulfilling work.

01

Reach inclusively

Bring more young people, especially those historically excluded, into one pan-African opportunity infrastructure.

02

Activate deeply

Move members into assessment, learning, networks, profiles and personalised progression pathways.

03

Open more routes

Create pathways into jobs, promotions, better income, consulting, enterprise and other forms of sustainable work.

04

Convert and verify

Support transitions, verify outcomes and track whether the work is reliable, respectful, purposeful and valued.

Youth in Work at scale = activated members × employer demand × conversion rate × verified work quality
How outcomes will grow

Five youth-centred levers turn the infrastructure into work, income and progression.

01

Inclusive reach

Recruit beyond traditional networks and deliberately reach women, refugees, displaced people, persons with disabilities and other excluded groups.

02

Personalised activation

Use assessment, member data and guided pathways to move people from registration into meaningful participation.

03

Capability + agency

Build practical capability, confidence, networks and credible evidence of what each person can do.

04

Multiple routes to work

Connect members to jobs, progression, income growth, consulting, enterprise and sector opportunities through a broader ecosystem.

05

Quality + persistence

Verify outcomes and continue supporting young people so entry into work becomes sustained career mobility.

A proposition for multiple Foundation priorities

One platform. Three strategic entry points.

Pan-African Programs

Systems change at scale

African-led infrastructure operating across markets, strengthening institutions and converting large-scale participation into meaningful economic opportunity.

Outcome lens: scale, cost per outcome, multi-country reach, employer demand and Youth in Work volume.

Transitions

Beyond first work

Wraparound infrastructure that helps young people enter, navigate and progress through work into sustainable livelihoods.

Outcome lens: transition, persistence, progression, confidence, networks and sustainable careers.

Illustrative three-year scale cases

The infrastructure can support a materially larger Youth in Work ambition.

These are concrete planning cases for discussion. The final target should be co-designed against the grant envelope, priority markets and verified cost per outcome.

Focused scale

5,000

young people reached

3,000

deeply activated

500

verified Youth in Work outcomes

Pan-African expansion

30,000

young people reached

18,000

deeply activated

5,000

verified Youth in Work outcomes

Planning assumptions: approximately 60% deep activation; verified outcomes accumulated over three years through new jobs, promotions, income growth, consulting/freelance work and enterprise; conversion rising from roughly 17% of activated members in the focused case to 28% as opportunity supply, pathway design and follow-through mature. These figures require validation through a detailed cost and market model.
What young people say

The strongest evidence is what changes in a young person's sense of possibility.

“For me, a refugee from the DRC living and leading inside Kakuma, this is proof that where you come from does not define how far you can go.

Kumbuka Masitchwe

Founder & Director, Hope of the Hopeless

SeenEquippedConnectedAble to progress
“EMERGE helped me get comfortable being more authentic. From rethinking perfectionism to owning my executive presence, EMERGE gave me the clarity to align who I am with who I want to become.”

Mary Wamaitha

Strategy, Policy and Delivery Associate, Tony Blair Institute

AuthenticityExecutive presenceClarityGrowth
Inclusion by design

EMERGE is built to find potential that traditional systems overlook.

Inclusion is not a participation statistic added at the end. It shapes how members are reached, admitted, supported, made visible and connected to opportunity.

Who the platform is already reaching

60%
women
45
nationalities
2.5%
refugees or displaced persons
1.9%
persons with disabilities

Where the model goes next

We are moving from demographic inclusion to design inclusion: understanding the barriers that affect progression and adapting the platform around them.

EMERGE is exploring a partnership with the Africa Dyslexia Organisation to understand how neurodivergence shapes career progression, and is planning a study to build evidence and inform more inclusive pathway design.

GenderDisplacementDisabilityNeurodivergence
Why continue now

The infrastructure is built. The evidence is converting. This is the moment to scale — not pause.

What the first grant built

Technology, a curated community, programming, employer architecture, talent screening, safeguarding, governance and outcomes measurement.

What the next grant unlocks

Activation, employer expansion, opportunity conversion, longitudinal evidence and materially larger Youth in Work outcomes.

A funding break would interrupt momentum precisely when platform adoption, employer demand and verified outcomes are beginning to converge.

This is not an argument for sustaining activity. It is an argument for realising the return on infrastructure already financed.

The scale proposition

Partner with us to turn a proven African career platform into a measurable engine for dignified and fulfilling work.

Scale the model

Expand across Africa through technology, employer partnerships and a repeatable member journey.

Co-design the target

Agree an ambitious Youth in Work goal, conversion assumptions and cost-per-outcome pathway.

Deepen inclusion

Design for young people historically excluded by gender, displacement, disability, geography, neurodivergence and limited access to professional networks.

Build shared infrastructure

Make EMERGE available to employers, implementing partners and the wider Mastercard Foundation ecosystem.

The opportunity

Everything changes when youth potential is unlocked.

For the individual. For the employer. For the economy. For the generations that follow.

We are building the conditions through which Africa's young people can thrive — and, through them, a continent that thrives.